Frank G Neely Design Associates
NEELY DESIGN is an architecture firm specializing in high-end historic restoration, renovation, and new construction residences. They craft homes that feel meticulously personalized and undeniably cohesive, with a hands-on, holistic approach that leaves no detail overlooked.
We completed a rebrand and website overhaul, then started an Instagram page that grew to over 36,000 followers in under 2 years. It became a primary business driver and lead generation tool for the company. We also ran an SEO program that increased search engine visibility by more than 4,500%.
Services:
Rebrand
UX/UI
Custom Website Design
Copywriting
Instagram Management
SEO
Agency:
Freelance, Gooneybird Design
The logo
For nearly 20 years, Neely Design had been using a hand drawn logo design. When they came to us for a website overhaul, we insisted the brand be modernized as well. Taking inspiration from the original sketch, we hand drew the new icon and letters in the wordmark.
A high-end website to match the quality and expense of the services provided.
This project was quite simple really; Neely Design needed to update their website to match the detail and elegance of their residential home designs. With a wealthy clientele, it needed to feel expensive, but Frank also wanted the design to remain approachable. Forming relationships with his clients is essential to a successful design, and Frank wanted them to feel that from first click.
A traditional portfolio website, we added subtle design elements to elevate the experience. We’ve highlighted a few of them below.
Unique gallery structure
To elevate a very traditional portfolio website element, we proposed having the gallery feel like a real gallery space in an art museum. We wanted to make each image feel like a work of art.
From concept to completed house: Before and After
In addition to the Gallery page, we had a case study portfolio section to go into depth about our bigger projects. To give our visitors a straight forward visual of the process, we utilized a slider in the hero section so users could move between a before and after image of the renovation or new construction residence.
Brand expansion: Awards and Publications
Frank is a very humble genius and wanted to modestly present the awards won by the firm and the articles published about their work. This fun animation element tied into the branding and allowed us to more elegantly present a very copy-heavy section.
Social Media
Grew account from zero to
36,000+ followers
in 2.5 years,
100% organically
A primary business driver: Instagram Management
After redesigning the brand and website, Frank asked us to start and manage an Instagram account for the firm. The hope was to promote the new website and use it as a marketing channel, but it turned into a very real business tool. As the account grew, the number of prospects who mentioned following the account grew proportionally.
Generating massive new website traffic
For more than 2 years, our largest source of traffic to the website came from the Instagram account. In that time, we regularly more than doubled our year-over-year traffic.
SEO
